product shoot
The task was to choose any current product to recreate an ad campaign for. Then create a
mood-board using inspiration from already existing advertisement for the product. Using inspiration from the previous advertisement and the created
mood-board, reshoot the product to create a new ad. Finally, do a brief synopsis of the product, brand, and the target consumer.
"oh so berry" lip & cheek duo
MORPHE X Maddie Ziegler
advertising overview
target consumer
Morphe has done previous advertising in picture and video format through social media (Instagram, Twitter, and YouTube), websites (Morphe and Ulta) and magazines (People).The advertising on multiple platforms has allowed it to reach a larger audience making it successful and causing the collection to sell out. The advertising was very consistent in the color choices and props used.
ages 16-44, interested in makeup, creativity, and influencers, live an active, outgoing, trendy lifestyle, and shop online and in stores at Morphe and Ulta
mood-board inspiration
Taking inspiration from the previous advertisement I included images of the outdoors and of the sky. Playing on the name "Oh So Berry", I included images of various red and pink fruits. I included lips and a compact mirror to reflect the use of the product. Lastly, I wanted to reflect how one should feel wearing the product so I included a neon sign that says "Hello Gorgeous" in a cute script font.
Overall, I wanted the mood-board and ad campaign to feel flirty, girly, and refreshing.
final product shoot
Capturing the essence and feeling of the mood-board, I came up with two following concepts for the product shoot. I did an outside photoshoot utilizing the natural sunlight. The soft fabrics, and lush fruit accentuates the story telling of the product itself and the target demographic.