demographics research

I began my research by identifying each of the demographic categories:  Alpha, Gen Z, Millennials, Gen X, Boomers, and Traditionalists.

 

I gathered information pertaining to each demographic; their age range, birth years, and key attributes. I learned more about their personalities and character traits to help build a consumer profile.

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The graphic to the left highlights Generation Z and provides a more in depth look in to their key attributes. With Generation Z being the most influential generation at the moment across a widespread of multiple platforms such as fashion, social media, and politics I thought it would be beneficial. 

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The graphic below is a brief overview of all of the demographic segments together, so that the information can be easily seen and compared.